Three honest ways to run your LinkedIn. Each one fits a different stage, budget and amount of time. Here's how they compare, including when Gentle Mango is not the right choice.
| Do it yourself | Freelance ghostwriter | Studio like Gentle Mango | |
|---|---|---|---|
| Your time each week | Several hours | Interviews and reviews | A short call and quick reviews |
| Who writes | You | One writer | Writer plus research and design |
| Strategy from data | Up to you | Sometimes | Built in: archive, comments, niche research |
| Profile, banner and lead magnets | Up to you | Usually not included | Included |
| Weekly results review | Up to you | Rarely | Every week |
| Best for | Early stage, lots of time | You only need posts written | You want posts that bring clients |
you enjoy writing, have several hours a week and want full control. Start by posting about real problems your buyers have.
you already know your strategy and only need posts written in your voice.
you want the whole path covered: research, posts, profile, lead magnets and a weekly look at what's working.
A ghostwriter usually writes the posts. An agency or studio also handles strategy, research, design, lead magnets and reporting, so the posts are part of a plan to bring in clients.
Do it yourself if you have time and enjoy writing. Hire help when your time is worth more spent elsewhere, or when you're posting but not seeing results and need a plan.
Freelance writers usually cost less because they only write. Agencies cost more because they cover strategy, design and reporting too. Gentle Mango quotes after a free profile review.
Yes. Your past posts become useful data: they show which topics and formats your audience already rewards.
Send me a DM with your profile link. You'll get the first thing I would change, even if we never work together.
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